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New subcultures

Open your world 3/4

New Subcultures

Open up your world to subcultures. From b-boys in Mumbai to K-pop in Santiago. Our local guides take you to the best places to show you interesting and inspiring subcultures in their cities.

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Around the world with KLM & Heineken

New Subcultures is the third in a series of four ‘Open Your World’ – articles, a cooperation between Heineken and KLM. In six weeks we crossed land and ocean to meet new people and discover and capture new experiences in twelve KLM destinations. From Rotterdam to Santiago and from Mumbai to Osaka. Every article features three destinations with three hot spots each. All seen through the eyes of a local. Like what you see? Good for you, there is one more episode to come!

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Mumbai

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The subcultures of Mumbai with Kushal Shah

Kushal was born and bred in Mumbai. He likes to travel, play basketball and is an avid photographer. Photography came to be a passion only recently and is a creative escape for Kushal from the monotonous corporate routine. His favorite genre is cityscapes and urban photography. You can follow him on Instagram: @kushalized.

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Cricket

The nation’s number one sport

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Cricket is India’s most practiced and popular sport. Even when you take a walk on the tiniest of lanes in Mumbai city, nine times out of ten you will see a group of kids, teenagers or adults playing the sport with a kind of passion that you wouldn’t see anywhere else. On a regular Saturday or Sunday the whole street scene is determined by cricket.

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Lawns turn into dozens of cricket games. The worshipping of the players, the ambitions and the relentless pursuit of the sport and its idols is something that I admire. No wonder, in any discussion related to the sport, the words “Mumbai” and “cricket” are used in the same breath.

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Graffiti

Iconic street art

It isn't for nothing that Mumbai is considered an artist's paradise. Apart from museums and art galleries, the city boasts of some of the most iconic street art found in India. Tourists are often awestruck by the graffiti art visible on street walls and buildings in neighborhoods like Bandra and Mahim. It ranges from animated caricatures and designs to images of Bollywood actors representing the true, diverse spirit of the city.

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B-boying

Dancing in the streets

The city of Mumbai goes far beyond the usual Bollywood stereotypes in terms of dance. There is a distinct underground hip-hop and breakdance culture in the city followed by teenagers. Particularly from the slums and lower income groups. Mumbai youngsters have been b-boying for over a decade and seek inspiration from global hip-hop phenomena such as Flying Machine and Joey Badass and a few local ones like Sillz 2 Kill. This western dance culture adds a unique flavor to Mumbai’s spirit and distinguishes it from other Indian cities.

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Rotterdam

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The artistic side of Rotterdam with Bruce Tsai-Meu-Chong

Bruce is a curator and artist who has been living in Rotterdam for eight years. He is the owner of Opperclaes, together with Linda van de Vleuten. Opperclaes is an agency that focuses on young contemporary art in public places and upcoming talent.

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Murals and Graffiti

A city full of art

Rotterdam is filled with murals and graffiti. There has been a lively street art scene since the mid-eighties. The city has one of the most active graffiti scenes in The Netherlands but is also known for talented artists and offers great possibilities for young artists. We from Opperclaes mostly work in the central district, near Central Station, where we repaint a big wall every six months. At the moment we are featuring work by Gino Hoiting. We have done various wall painting projects in the area, like the yellow tunnel by Friso Blankevoort and a big mural that we painted ourselves with Joren Joshua on the side of our studio above the Biergarten (great place for a beer by the way!). If you like street art, there are various street art tours available throughout the city.

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Rotterdam Noord Area

Mix of cultures

In the Oude Noorden (‘Old North’) district you can experience the multicultural identity of Rotterdam. The area is full of little shops and restaurants run by citizens who came from all over the world. The area was mainly known for the Mediterranean vibe and food, but in the last few years a lot of young entrepreneurs, designers and talented cooks started shops, bars and restaurants. Because of that the area has changed a lot and became a great mix of people and places. Make sure you check out the shops on the Zwaanshals and the Zaagmolenkade and take a walk in the Benthuizerstraat.

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Cocktailbar De Dokter

Drinks as medication

One of the most special ‘doctors’ in Rotterdam you can visit is De Dokter. This cocktail bar is only accessible by appointment. Only then you’ll know where this secret Dokter is located. The spirits and cocktails served here have powers that can get you through the evening and night.

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A good thing is that they come with healing water to also get you through the next day.

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The doctors who work here have great skill in serving you the best remedy possible. Their cocktails are seasonal and made with the best ingredients. I even heard you can get seasonal beer cocktails if you are there at the right time…

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Santiago de Chile

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The ins and outs of Santiago de Chile with Miguel Ortiz

Miguel Ortiz was born in Caracas, Venezuela and recently moved to Santiago de Chile. He works as a freelance editor and content writer and loves to take photos when he is out of the office. If you want to follow him on Instagram here’s where to find him: @Mikenemite

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Murals

Decorated buildings

Santiago de Chile is one of the best places in Latin America for spotting graffiti, murals and street art in general. The streets of downtown Santiago are full of tags, stickers and huge paintings. There’s a balance between the vintage architecture and the graffiti that decorates each building. Graffiti in Chile traces back to when ‘Las brigadas Ramona Parra’ and other artists painted the streets as a mean of protest. Hotspots are Barrio Yungay, Bellas Artes, Bellavista and the Museo a Cielo Abierto in San Miguel.

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K-pop

Dancing in the park

Chile has one of the biggest fanbases of K-pop in the world. The most important bands of K-pop always come to Chile because they know their shows always sell out. In Santiago K-pop followers usually hang out and practice their dance routines in Parque San Borja and its surroundings. They have a particular sense of fashion and they are easily recognizable by their colorful and stylish haircuts.

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Skaters

Lively skate scene

Santiago has a very lively skate scene, this can be seen in the skateparks usually crowded with skaters hanging out and practicing their tricks. Santiago’s skate scene is split between skateparks and also street style. It’s common to see skaters just having fun in places that aren’t supposed to be used for skating.

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