Pura Vida. You will hear these two words everywhere in Costa Rica: when people greet each other in the streets, say goodbye or let each other know they are doing well. Even though Pura Vida literally means the ‘pure life’, the Ticos (Costa Ricans) use the term in a much broader context to say ‘enjoy life’ or ‘live simple’. Pura Vida is a way of life: a lifestyle without stress, worries or negativity – and with gratitude for the things you do have. It’s no surprise that Costa Ricans are among the happiest people on earth.